Monthly Archives: April 2011

Lee Memorial Advertising Campaign

I recently shot an ad campaign for Lee Memorial Health System here in Fort Myers. The angle of the campaign was to tell the stories of real patients and their experiences with Lee Memorial caregivers.  It was inspiring to hear the patients tell their stories of courage and strength to make it through everything from various stages of cancer to a quadruple bypass.

The hospital wanted to cut out the background so we shot on white seemless which I let go gray by not lighting it.  This is a work in progress and I will be shooting more patients as their stories come up.